Our mission
Make the food we love
food we believe in.
We rethink everyday favourites with the same care we bring to feeding our own families. Carefully chosen ingredients. Thoughtful recipes. Nothing taken away from the pleasure.
We wanted better.
So we made it real.
&ICE was born from a simple belief: caring about what you eat should never mean caring less about pleasure.
Our story
Our story.
Greece, 2022
It began with a choice
we no longer wanted to make.
Around a family table in Greece, an idea kept returning: why did food so often ask us to choose between what felt good and what tasted good?
Products made for indulgence often hid behind long ingredient lists. Products made for a balanced life too often felt like a compromise. In a country shaped by milk, yogurt, fruit, herbs and the generous simplicity of Mediterranean food, that trade-off made even less sense.
&ICE began with the determination to close that distance — not by creating “diet food”, but by making pleasure more honest. Real ingredients. Thoughtful recipes. Flavours vivid enough to remember.
Make the food we love
Our vision.
Move food culture beyond compromise.
We want And Ice to become a Greek-born reference for a new Mediterranean way of eating: joyful, transparent, naturally modern and welcomed far beyond Greece.
What we believe.
Every ingredient earns its place.
We choose ingredients for their quality and their role in the recipe, not simply because they are easy to source.
Pleasure is essential.
Improving what goes into a recipe should never take away from the flavour, texture or enjoyment of eating it.
Care shouldn’t mean restriction.
We develop thoughtful recipes for everyday life, without dietary preaching or impossible promises.
Familiar doesn’t have to mean ordinary.
Our R&D explores new flavours, formats and ways to enjoy the foods people already love.
Growth must not outgrow our standards.
As we reach more people, we aim to preserve the same care in our sourcing, recipes and production.
The difference it makes.
You can see.
Distinctive shapes. Visible ingredients. Colour and packaging that make you look twice. The difference starts before the first taste.
You can trust.
Born in Greece, with recognisable ingredients and honest communication about what goes into each recipe. What we say should match what we make.
You can feel.
Vivid flavour, texture and fruit intensity. Unexpected combinations that make the difference something you experience, not just something we say.
You can remember.
The name, the form, the packaging and the taste belong together. From Chillato to Hotly, we build products with a character of their own.
How we rethink
the familiar.
Our R&D starts with something people already know and asks what else it could become — through flavour, format or a different way to enjoy it. Not novelty for its own sake.
Chillato on a stick
Ice cream and fruit sorbets, rethought through flavour combinations and a distinctive form.
Explore the range
Real Frozen Greek Yogurt
A familiar Greek ingredient becomes a creamy frozen dessert, marbled with fruit or caramel.
Explore the range
Hotly
Fruit, berries and herbs in a frozen portion. Add hot water to turn it into a warming drink.
Explore the rangeOur standards.
First, the flavour.
Then, the search.
We start with the flavour we want to create. Then we look around the world for the right ingredients and the people who can supply them.
Our CEO sets a simple rule: choose ingredients for their quality, not their convenience. If finding the right supplier takes longer, we keep looking.
No shortcuts on what goes in.
Food we would choose
for our own families.
Our team often puts it simply: would we feel comfortable giving this to our own children? That is a personal standard of care — a reason to take every ingredient and recipe seriously.
Honesty is part
of the product.
Be clear about what is inside, what makes each product different and what we can genuinely promise. Trust depends on what we make and on how honestly we talk about it.
The people. The practice.
The people behind the flavour.
From recipe to production.
Born in Greece.
Built for the world.
Our ambition is to build a global consumer goods company — a portfolio of food and snack brands that brings real ingredients, distinctive formats and memorable flavour to everyday life.
- Our starting point
A portfolio
with character.Chillato and Hotly: ice cream, Real Frozen Greek Yogurt and fruit beverages. Different products, built on the same care for taste and ingredients.
- The next foundation
Build the capacity
to grow.A new factory is part of our plan, alongside stronger management and digital operations. The aim: more capacity, consistent quality and a clearer view of the business.
- International growth
Scale our
strongest products.Bring the strongest ranges to more markets through distribution partners. Focus on demand and repeat purchase before widening the range.
- A broader portfolio
Go beyond
frozen food.Extend into other everyday foods and snacks, category by category. Carry our product-development approach into new brands and formats.
One ambition.
A global family of food brands.
More categories. More markets.
The same standards for what we make.